A business website reflects your company image on the Internet. The effectiveness of a website is dependent on the number of visitors to a website. The primary objective of any site is to convert these visitors into possible clients for products and services. Moshe Strugano (Owner of Moshe Strugano and Co. Law Firm) says, Websites serve as marketing tools but to be able to get the desired levels of traffic onto a site you first have to market the site in the first place. There are numerous ways to attract traffic to your site with the most important being to optimize a website. This will make the website appear in online search listings of the major search engines.

One of the most effective techniques is to ensure that the website makes use of effective keywords. These assist a website in being selected by Google so that it will figure in the specific web searches of targeted customers. The most important factor here is the density of keywords that are placed in the title of web pages or articles as many visitors decide on the basis of these titles alone.

The utilization of keywords within titles guarantees that a search engine will locate your website with ease. Of course the title must be made up of irrelevant or unique words. It needs to be accurate and only those words or phrases that are meaningful must form part of the title. Another important aspect is that the keywords have to be relevant to the content of the site and products or services that are being offered. It needs to be reflective of the search entries made by prospective clients into search engines when they look for products or services offered by your site. They need to be placed in a planned manner as per their importance. It is not an absolute must that a page title has to essentially show the name of the site. It works better at times when the title is descriptive about services or products offered at the website. The objective is after all to convert visitors to sales.

In the event of having multiple pages at your website SEO must be done for each and every page so that they can be found by Google. Remember Google does not index a website rather it indexes individual web pages. This is all the more vital as individual web pages might have content that will help to make sales.

A good way to increase online traffic is to make the site more interactive by setting up a forum as they have regular feedback and posts from former clients and visitors alike. These can help to create avenues for future sales. There are certain forums that register questions, and their solutions when provided will be useful for users and increase website popularity.  The titles on every page need to be comprised of keywords that reflect the contents of it. This will lead to even individual pages being pulled up in searches.